One Part Agency.
One Part Consultancy.
All Parts Innovation.

What We Are

Purpose & Story

Defy Convention.
Make What’s Next.
Grow Forward.

2007

Made in 2007 we are in our lucky thirteenth year in business thanks to our dedicated team, clients and partners.

NYC

Proud to based in New York City (more than ever), with a team that spans the globe–from Berlin to Buenos Ares back to Hollywood, Miami and Nola.

95

Products, services, platforms, brands, experiences and campaigns conceived, designed, developed and shipped, with 5 more in the making right now.

INDY

Owned and operated as a fiercely independent Partnership obsessed with our clients’ growth and success, which fuels the same for us.

We are One Part Agency, One Part Consultancy and All Parts Innovation. Our Purpose is to help our clients and partners Defy Convention, Make What’s Next and Grow Forward. We work with Fortune 500, mid-cap, private-equity and venture-backed companies across almost every industry and category to conceive, design, develop and transform products, brands and businesses. Think of us as a special ops, innovation team that thrives when helping our clients tackle the biggest challenges, seize the greatest opportunities, and often times both.

We work with some of the world’s most innovative industry leaders and disruptors, including:  American Express, Coach, Dyson, Nickelodeon, Fujifilm, McCormick, UNIQLO, Penguin Random House, CBS, Jet.com, Sephora, The Weather Channel and FreshDirect. We are also deeply committed to supporting change makers from arts, education and non-profit institutions and organizations with our partnership and services, including:  City Harvest, Success Academy, The Weizmann Institute of Science, Hudson River Park, the Brooklyn Museum, MoMA, Celebrate the Beat and Creative Time.

We’re called Makeable for a reason. We take innovation to market, not PowerPoint. And that requires smaller, senior teams that include our client partners working hand in hand with us from zero to real. Our Imagine, Make and Grow innovation process is built to empower this approach and is battle tested over a decade of relentless collaboration. It’s agile and iterative start to finish–from strategy, to design, through execution, production and/or technology development.

Since our inception, we’ve conceived, designed, developed and shipped over 95 products, services, platforms, experiences, brands and campaigns that rely on the powerful combination of strategy, design and technology. As a result, our work and team have been recognized in the industry, by the media and the public at large.

 

AWARDS
& RECOGNITION

What We Do

Services & Capabilities

FOUR FLAVORS OF INNOVATION–PRIX FIXE OR A LA CARTE.

Product

Innovation

We imagine, make and grow products and services that delight consumers and companies, because they create value for both. From digital to physical and everything in between, we’re not bound or biased by form or function.

Strategy
Design
Development
Management

Digital

Innovation

We imagine, make and grow digital experiences and platforms that people and clients love to use. From web to mobile, soft and hardware, voice and AI, we’re equal opportunity employers of whatever’s now and next.

Strategy
Design
Technology
Optimization

Brand

Innovation

We imagine, make and grow brands that are high impact for audiences and stakeholders alike. From positioning, to naming, narrative, identity and more, we’re all about creating equity and return on emotion.

Strategy
Design
Expression
Implementation

Advertising

Innovation

We imagine, make, and grow advertising that connects buyers and sellers, and turns followers into fans. From campaigns, to content, social media and beyond, we architect creative to exceed expectations.

Strategy
Creative
Execution
Production

What We Make

Work & Impact

Product Innovation:
HIVE Diversity

Building a next gen recruiting platform that’s driven by equity & powered by inclusion.

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"Relentless collaboration and incredible ingenuity shape Makeable's culture, work and product. I have spent two years conceiving, designing, building and launching my business with them, and can truly say they are my brothers in innovation and inclusivity, as well as IRL."

Byron Slosar Founder & CEO

Product Innovation:
TWC App

Reinventing the Way that You & More than 45 Million Other People Download The Weather.

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"An incredibly unique and vibrant culture of engineer-to-client agile teams truly give Makeable an unbeatable X-factor. For us, strategic design and innovation are required growth strategies, not marketing sidecars."

Cameron Clayton Chief of Design & Innovation

Product Innovation:
The ReMIX

Remixing the recipe for mealtime with just the right spice for millennial Moms.

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"We asked Makeable to help us better market one of our most important, but aging, product categories. They came back to us with a five year innovation roadmap that reimagined the entire product experience from the outside in–full of insightful ideas to own the aisle, the hearts of Millennial Moms and their future foodies. When you're shopping for agency to exceed your expectations, buy this one."

Jennifer Barr Sr. Business Director

Digital Innovation:
Meals & More

Designing a new way for shoppers to get meals & more, so they get more from their meals.

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“It’s like hiring an innovation special-ops team, with each member bringing a unique perspective to bear. Incredibly creative yet fearlessly collaborative, Makeable is the kind of partner that you want in today’s super competitive environment."

Jason Ackerman Founder & Former CEO

Digital Innovation:
Artificial Unintelligence

Bot-streaming Bits and bytes of Nick nonsense–whenever, wherever & however kids want it.

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“It’s Makeable’s unmatched ingenuity that pushes and prods our collective team to places we didn't know we could go. They have a completely different order of design thinking and innovation–a powerful force that is truly helping Nickelodeon make the world a more playful place.”

Anon Digital Product Director

Brand Innovation:
& Brooklyn Museum

Becoming the place & space where art, culture & social consciousness Collide–In Brooklyn.

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"We loved working with Makeable! They listened with care and then turned around branding that was so fresh, creative and on point it blew our minds.”

Anne Pasternak Director

Brand Innovation:
American Magic

Winning by bringing the Cup back to America & the American Yachting community back to the Cup.

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“Before we ever hit the water, Makeable was a key part of our team helping us to articulate our mission, realize our brand and identity and discover our voice as we set out to recapture America’s Cup.”

Rob Ouellette Chief Operating Officer

Advertising Innovation:
FEED GOOD

Delivering millions of pounds of hope, love, health & strength to our fellow new yorkers.

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"The brilliant team at Makeable led our diverse team of staff, board members, and stakeholders through an inspiring, collaborative process that resulted in stunning brand and marketing innovation that continues to drive major impact for our organization, our city and its people."

Gregory Boroff Chief External Relations Officer

Advertising Innovation:
Back Together

Bringing
people back
to shopping
& life back to our communities.

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"Our working relationship with Makeable has been a true partnership from day one. We created an industry-wide campaign to celebrate the role that Main Streets and Marketplaces play in our lives and communities. Serving our large and diverse stakeholder base in no easy task, but Makeable made it seamless. Their creativity, collaboration and responsiveness are unsurpassed."

Rae Logsdon SVP Marketing

Who We Work With

Clients & Experience

FORTUNE 500 , INDUSTRY DISRUPTORS, GAME CHANGERS & CHANGE MAKERS.

Industry Experience

Technology
Dell, Cognizant, Wipro, Google, FujifFilm

Media & Entertainment
Viacom, Nickelodeon, MTV, CBS, TNT, Penguin, Hachette, 19 Entertainment, New York Knicks, Weather Channel

Retail & Fashion
Coach, Cynthia Rowley, Sephora, Body Shop, Bloomingdale’s, West Elm, Zappos,  FreshDirect, UNIQLO

Financial Services
American Express

Travel & Hospitality
Morgans Hotel Group, Tauck, The LaGuardia Partnership

Cannabis
TerrAscend, JoyLeaf

Venture & Startup
Tegu Toys, Tools.com, HIVE, Mind the Gap, Jet.com Yoga Smoga, GiveWith, Piol, Big Spring

Food & Beverage
Fresh Direct, McCormick, McCallan,  AB/InBev, Michelob Ultra, Stella Artois

Health & Fitness
Crunch, Equinox, J&J

Airlines
JetBlue, Alitalia, El Al

Nonprofit & Institutional
American Kennel Club, Brooklyn Museum, MoMA,  Performa, City Harvest, Creative Time, Success Academy,  Weizmann Institute of Science, ScratchWorks, Celebrate the Beat

CPG
Avon, Huggies, KY, Progresso, McCormick

How We Work

Approach & Process

AN INNOVATION PROCESS DRIVEN BY UNCONVENTIONAL WISDOM.

Makeable is built on and for collaboration. We catalyze innovation that addresses our clients’ and partners’ strategic growth initiatives, from product design, to brand development, to digital strategy, experiences and platforms, to advertising and content development. Our team is high output Partnership of experienced, senior talent organized to that leads and lives the innovation process from start to finish. We solve problems and create growth opportunities through our commitment to Unconventional Wisdom, our design-thinking approach to innovation strategy, which drives our process–Imagine, Make and Grow.

01

Imagine

Collaborative, adaptive & focused.
  • THINKMAPPING: Energizing workshops designed to jump-start collective innovation.
  • UNCONVENTIONAL WISDOM: A proprietary articulation the strategic opportunity for growth.
  • Makeable Innovation: A design-driven, high fidelity expression of your next innovation.
02

Make

FROM IMAGINATION TO REALIZATION.
  • Makeplan: What we are going to make, how it’s going to get made, and by who.
  • Human-Centered Design: Innovation designed for people, not machines.
  • Agile Development: Products, brands, digital platforms or creative, all made real.
03

Grow

A roadmap for long-term value.
  • Launch PLATFORM: Go-to-market strategy, implementation or deployment.
  • OPTIMIZATION: Collective continuous assessment, iteration and improvement.
  • Growplan: A performance-based roadmap focused on incremental value creation.

Who We Are

People & Partners

LEADERS. THINKERS. MOVERS.
SHAKERS. ALWAYS MAKERS.

Michael Kantrow

Founder & CEO

Brian Flatow

Partner

Cristina Enriquez-Boboco

Partner

Sam Kantrow

Partner

Ryan Fleming

Partner

Kris Dikeman

Studio Management & Production

Matt Dugas

Creative & Design

Gillian Salit

Creative & Design

Mers Sumida

Creative & Design

Vivian Pun

Finance

Federico Halperin

Technology Partner - Kubikware

David Khandrius

Technology Partner - Peachy

Sara Eolin

Production Partner - Rocket Film

Sean Cassidy

Communications Partner - DKC

Mark Power

Marketplace Marketing Partner - Podean

Ken Colen

Research Partner - Colen Research

Eric van den Heuvel

Media Partner - The Gate

Rajiv Parikh

Demand Generation Partner - Position 2

Connect With Us

Contact & Profiles

Makeable • 50 White Street #5 • New York, NY 10013

212.254.8800